The Google search engine is no stranger to high-volume daily searches, with 8.5 billion daily searches. Close to 81% of desktop users use Google as their preferred search engine among all others. If you have a dental practice or a business you want people to find online; the best way is to rank it on Google’s search results page. While the go-to approach is always organic, you can utilize Pay Per Click (PPC) options to gain online visibility as well.
But it is easier said than done. Every year, Google changes its algorithm and how paid ads operate. What you need is a solid list of the five best Google Ads tips for your dental practice. From bidding on keywords to optimizing ads for smartphones, this list has it all. Read the following blog to know more.
But what is a PPC campaign?
A PPC ad is a part of a company’s digital marketing strategy. It involves putting up ads on search result pages and other similar places to fetch as many user interactions as possible. The company/business here pays a fee whenever a user clicks on the ad to access the services. The PPC model is widely used on platforms like Google, through Google Ads and Facebook, through Facebook Ads.
Google Ads is the most popular PPC ad method globally. By applying the proper Google Ads tips and tricks, you can reap benefits like:
- Quick and measurable results: You get quick results through a paid ad campaign due to the ad’s position on the search results page. Paid ads are at the top of all Google search results pages.
- Experience accurate targeting of cohorts: Google ad campaigns help you target the exact type of people you’re looking for. You can precisely target people based on age, geography, interests, etc.
- Easy customizability: When running a Google ad campaign, you always have the option to make changes based on the metrics observed. You can change the
You can run single ads and a set of ads through a carefully designed Google ads campaign for your dental practice. All you have to do is set up a Google ads account, describe your requirements, and start campaigning online.
5 Google Ads tips to consider in 2024
Now that you know what a PPC campaign is, let’s look at some of the best Google Ads tips to help your dental practice stand out. Here, take a look:
Start by bidding on emergency keywords
As the name suggests, emergency keywords stem from emergency-like situations. Such terms include phrases or words that depict the intent during a stressful situation. Search terms such as “dentist within one mile” or “fast tooth extraction” denote urgency and can be used in campaigns as such.
While running your PPC campaign, you should consider the intent with which you’re creating the ad itself. If the urgency factor is something you don’t want to pursue at the moment, then it’s safe to cater to a different line of keywords. Emergency keywords come with the additional benefit of lower CPCs (Cost Per Click); they’ve also been found to give more conversions against regular keywords.
Bid on location keywords as well
Another one among crucial Google Ads tips is to bid on location-based keywords. Location plays a huge role in highlighting your dental practice online. Whether you’re running Google Ads Melbourne or Sydney, you need to cater to the location of your potential audience. The best way to utilize SEO for your location is to list your practice and update the details on Google My Business.
But since we’re talking about Google ads here, then it would be wise to bid on keywords like “dentist near me,” “best dentist in Melbourne,” “best dentist in Sydney,” etc. By using this strategy, you’ll display your ads only to those in the immediate vicinity of the places mentioned in your keywords. It’ll also help you save costs on broadcasting the ad to people across all locations.
Utilize location extension
Consider this an extension of the previous point, albeit with a different approach. By using a location extension, you can list your ads on Google Maps as well. This can help people driving by your practice drop by in case they’re looking for it. Utilizing maps for ads is an underrated approach to Google Ads, and not many people use it in the beginning.
That’s mainly because they’re unaware of it. You can bank on this factor and become visible immediately.
Demographic-based campaigning always helps
Running a Google Ad campaign involves many factors, one of which is picking a demographic based on a location. There’s no point in running a paid campaign for a far-off place that has nothing to do with your dental practice. What you need is a set of keywords that reflect your local SEO game, coupled with using the location extension to get the best results.
However, selecting the correct age group is another crucial aspect of this strategy. Here’s how it works: let’s assume you want people looking for tooth extraction at a reasonable price. How this works is that you set the age range at 45-54 and 55-64 for all genders. Why, you ask? Well, because it is highly likely for senior citizens and middle-aged people to seek a tooth extraction service post-retirement. This demographic cannot afford expensive procedures and might even look for a payment plan that might help ease their financial burden.
Long tail keywords + voice search for the win!
Bidding on long-tail keywords helps people when typing their search intent on the browser. It also helps people when looking up dental services via smart home devices, infotainment systems in vehicles, smartphones, etc. Optimizing your ad campaign for long-tail keywords makes it easy for people to find results based on the terms that come to mind.
A voice search-optimized campaign can help people while driving, casual browsing, and even during emergencies. This is perhaps one of the most unique Google Ads tips, not many dentists know about.
But what if you need an expert opinion?
Working on an ad campaign can be a little draining on you if you haven’t done it before. Since there are a lot of processes and features involved, managing everything alone isn’t something that is usually recommended. That’s where a subject matter expert comes into the picture.
At Smile Craft Strategies, we handle marketing campaigns while keeping all your requirements in mind. Once done, you get the desired ROI, coupled with more conversions by the month. Our expertise lies in:
- Having a thorough session with you to understand your requirements
- Crafting an elaborate strategy that houses all necessary elements
- Deploying ad campaigns based on the finalized strategy
- Delivering top-notch results for local SEO, voice-search assistance, and a lot more
Google Ads is constantly evolving, and you should, too. Alongside the Google Ads tips mentioned above, we can offer many other services to help you reach out to as many patients as possible. You can always contact us via (email) or through our socials (links).
It’s high time you started a campaign to drive more people to your promising dental practice!
Conclusion
Running a Google Ad campaign isn’t a piece of cake; there are a lot of prerequisites involved in the process. However, one cannot deny its ability to grab people’s attention and deliver results based on metrics you wish to measure. By considering the aforementioned Google Ads tips, you can not only enhance the online presence of your dental practice but also learn a great deal about digital marketing and how it is done through the PPC route. You can get results that drive your ROI by a margin of 2-3x through careful but planned investments.
