This Dental Practice got over 90 new Patients in 3 Months Through this Marketing Technique!
Digital Champ’s marketing prowess enables Fine Smiles Dental’s growth
The Practice
Fine Smiles Dental isn’t a new name in the Australian dentistry circle. However, its digital presence is quite new. With a talented team of dentists and nursing staff, the practice has garnered quite a reputation for its treatment techniques.
Based in Footscray, Australia, Fine Smiles Dental specializes in dental veneers, teeth whitening, dental bonding, Invisalign, and more. The practice is renowned in the industry for providing quality care while keeping the patient’s best interests in mind.
However, being an offline practice in the digital age had its fair share of problems, the biggest one being a decrease in new patients. That’s when the practice started looking for a reliable and talented marketing team that could put their practice on the map. And this is where Digital Champ came to the practice’s aid.
The Challenge
Just like any other offline business, Fine Smiles Dental faced its fair share of challenges. These challenges hampered the successful conversion of potential patients into new ones and greatly increased operational costs. Upon contacting the practice, here’s what Digital Champ found out:
1. Lack of a promising website: One of the biggest hurdles for Fine Smiles Dental was the lack of a promising website. Despite being an old dental practice, Fine Smiles Dental’s online presence was far from fruition, decreasing public awareness.
2. Lack of local SEO: Another issue that plagued the practice was the lack of local SEO optimization. This prevented the practice from being highlighted as a reliable one in the market. It also enabled the competitors to gain an edge.
3. Poor CPL: The offline lead generation method has been more expensive than its online counterpart. However, poor optimization of online lead-generation platforms also leads to an increase in Cost Per Lead (CPL), which is exactly what Fine Smiles Dental suffered from.
The Solution
Once our team discovered the aforementioned issues, the following set of solutions was then put in place to combat the said challenges:
1. Thorough competitor research: Our team at Digital Champ began by conducting thorough competitor research to identify the potential differentiators that would put the dental practice ahead of the competition. This involved looking at the USPs of other practices and identifying the ones that would give the practice an edge. Extensive brainstorming sessions resulted in the identification of USPs.
2. Website building and optimization: Once the USPs were identified, work began on constructing and optimizing the official website. This involved creating a thorough sitemap with efficient and ergonomic pages, better CTAs, and content that gave end users value.
3. PPC campaigns: While the website and the USPs were the need of the hour, promotional material wasn’t far behind. PPC campaigns for Google and Facebook highlighted the strengths of the dental practice and focused on patient conversion. While earlier efforts were aligned with patient retention, this new approach required the marketing team to switch tactics for patient conversion.
The Results
The solutions as mentioned above, once devised and implemented, yielded the following results that aided the dental practice to a great extent:
- The practice got 90+ new patients/month within three months through PPC campaigns and an optimized website.
- Smoother transitions between website pages enabled patients to book appointments without hassle, resulting in them spreading the positive word about the practice.
- Optimized the CPL to AUS $40, a highly competitive figure in the Australian market.
- Optimized the CPL for a high-end treatment plan of AUS $10K to AUS $100/lead.
- Local SEO optimization resulted in more patients booking appointments through calls.